Small operational decisions, especially those about customers, are made over and over. The value of these decisions rapidly adds up. Making these decisions well is critical to business performance. Maximizing the value of each operational decision is at the core of Decision Management.
Because these decisions about customers are made at the front line of an organization they must be made quickly and embedded in operational systems. This creates a challenge—the insight to action gap—that prevents many companies from taking advantage of predictive analytics in these decisions.
To close the insight to action gap and put predictive analytics to work in operations, companies are adopting Decision Management, a proven approach that leverages predictive analytics to make operational systems analytical.