Companies are increasingly looking to predictive analytics and machine learning to manage risk, detect fraud, maximize customer value and reduce operational costs. These data-driven decision-making initiatives are compelling companies to move beyond their initial analytics efforts to become predictive enterprises that apply predictive analytics both broadly and deeply. New technologies and new approaches are allowing companies to rapidly and effectively turn their data into more profitable and effective decisions.
Three Secrets to Creating a Successful Predictive Enterprise
by DMS Marketing | Jan 11, 2019