Many organizations still struggle to get a business return on their investment on advanced analytics. The biggest barrier? An inability to integrate analytics, especially predictive analytics, into frontline systems and business processes. Work with a number of global companies has revealed three critical success factors. By adopting a more decision-centric approach to analytics, changing the way requirements and business understanding are defined, and considering advanced analytics as one of a set of decision-making technologies, organizations can tie their analytics investments to business results and deliver the business value they are looking for.