For most retailers the key to growth is effective marketing and promotions. Making sure that new customers are acquired, existing customers developed and loyal customers retained are central to an effective strategy. Three questions are at the core of this final challenge:
- How can I build a marketing strategy that maintains its effectiveness?
- How do I send out fewer offers and get more responses?
- How do I find out which promotions will work and which will not?
Find out more in our upcoming webinar “Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management,” with co-host Brad Turner of Inkiru, Wednesday, January 30, 2013, 10:00 am PT / 1:00 pm ET. Click here to register.