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Webinars Tagged: Marketing

What is a Next Best Action Pilot?

A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business architecture. Our...

Rapid Deployment of Customer Next Best Action

Learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world projects how you can deliver targeted, automated customer treatment...

3 Critical Elements of a Digital Business Platform

Successful digital programs extend their Digital Business Platforms with 3 critical elements: decision modeling, predictive analytics and business rules technology. Coordinating these technologies into a virtual decision hub, Decision Management automates and improves...

How to Innovate Risk Management and Customer Centricity

Operational decision making is not optimized in the majority of organizations because it is buried in business processes and information systems. This matters because business processes are ultimately what deliver value to the business. More and more of this value...