Call us at 650-400-3029 (PST)

What is Decision Management?

Modern-day business operations are centered around processes and data. However, when knowledge and expertise are forced into hard-coded, inflexible systems, bottlenecks occur. By adopting and scaling the capabilities of business rules, decision modeling, and machine learning, Digital Decisioning leverages data and expertise to create business value, improve results, and deliver a great user experience to effectively meet today’s operational requirements. For Digital Decisioning to deliver true value, it must initially focus on solving business problems that will, ultimately, contribute to positive and desirable business outcomes. Technology, automation, and methodologies are essential for Digital Decisioning, but they are always at the service of business decisions. 

The foundation for successful Digital Decisioning projects is applying a Decision Management approach. Decision Management models business decisions first. These decisions, for the most part, have to do with customers and how you engage with them, deliver services to them, or handle their transactions.Once you have a good grasp of what decisions your business needs to make and how these decisions will advance your business, Decision Management shows which technology and analytics tools you need to invest in and how to integrate them. Finally, Decision Management focuses on the processes and infrastructure needed to ensure continuous improvement and business engagement. To maximize success, adopt a proven approach such as the DecisionsFirst™ approach from Decision Management Solutions.


Our focus is helping organizations and their systems transition from a process and function orientation to a decision orientation with decision management. A process and function orientation hampers the adoption of the new capabilities of advanced analytics and constrains business agility due to hard-coded, inflexible systems.

Decision management facilitates the adoption of adaptive, agile, and analytic technologies that are essential for leveraging big data and meeting the needs of today’s social and mobile consumer. We offer a wide range of resources on decision management, predictive analytics, and business rules.

Our resources include:


Learn More

You can also join our newsletter or read our case studies & testimonials. If you have any questions, please email us at