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Posts Tagged: Product News

The growing impact of Business Rules and Decision Management. What a difference 5 years makes!

Back in 2008 I wrote this post – The small impact of business rules on the big players, bemoaning the lack of serious investment in business rules on the part of major software companies. As we enter 2014 I thought I would revisit this post and consider what a difference 5 years makes. Let’s consider some of the world’s top enterprise software  vendors:

  • IBM
    IBM has become a major booster for both Decision Management and business rules. The old ILOG product is now Operational Decision Management and has seen significant and continuous investment since IBM acquired it. Decision Management is one of three pillars of IBM’s Smarter Process initiative and every year it seems to have more visibility at events like IMPACT as well

Predictive Analytics in Software Part 4: Land and Expand

Predictive Analytics in Software Part 4: Land and Expand

Most software products have multiple opportunities for using predictive analytics to enhance decision-making. Because the use of predictive analytics is new for many software companies, and because handling decisions explicitly is also new, care must be taken not to...

Nice article on A/B Testing

Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog - It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and of...

New white paper: Predictive Analytics in Cloud CRM

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive...

First Business Rules Project?

Organizations like yours are looking to implement a Business Rules Management System (BRMS) to: Provide flexibility at a low cost Automate manual activities to improve staffing ratios Improve repeatability and compliance Reduce maintenance costs Increase transparency...

Marketing and Customer Analytics #sassb

Copyright © 2013 http://jtonedm.com James TaylorRuss Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the...

SAS Inside Intelligence 2013 – Kicking off #sassb

Copyright©2013http://jtonedm.comJamesTaylorJimDaviskickedofftheannualSASanalystevent.SASseestheirworkonin-memoryanalyticsinrecentyearsasanothermajorchangeinthewaycompanieshandledataanddevelopanalytics,especiallywhencombinedwiththeirworkontakingadvantageofthiswiththeirne...

Big Data Analytics #sassb

Paul Kent, VP of Big Data, came up next and gave a white board talk with no slides. His initial focus was on parallel processing for analytics, something that SAS has been working on for a while and that is key to their HPA and Big Data approaches. He points out that...

SAS Data Management #sassb

Keith transitioned into talking about Data Management. He begun by pointing out that better business decisions rely on data – you need data in the right place, at the right time, in the right form to the right people (or, I would add, systems). As companies by more...

SAS and Cloud #sassb

Copyright © 2013 http://jtonedm.com James TaylorKeith Collins was up next to talk about Cloud. This is an area where I have done some research before – check out the results from our Predictive Analytics in the Cloud research. Keith presented the NIST definition...

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel...

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