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Posts Tagged: Digital Business
How to Succeed with AI – New Leading Practice Brief

How to Succeed with AI – New Leading Practice Brief

To succeed with AI, focus on decisions, not a separate initiative. As companies invest in AI technologies, it is clear a technology-led approach does not work. To get business value from AI, companies should focus AI efforts on improving business decisions. A recent...

What is a Next Best Action Pilot?

What is a Next Best Action Pilot?

Learn how to deliver data-driven marketing decisions directly into the customer journey. The webinar has taken place. View the presentation and recording here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using...

DMN had a great year and looking forward to 2018

Happy New Year! 2017 saw strong growth in decision management and decision modeling with DMN, especially in claims, underwriting, marketing and origination. Customers increasingly are choosing Decision Management to integrate advanced analytics, business rules and AI...

Customer Treatment Decisions Create Dialogues

Marketers are most effective when they can engage their customers in an ongoing, interactive dialogue. It gives them time to develop a relationship, time to establish the likes and dislikes of an individual, and time to build awareness of their brand and their...

Webinar: Rapid Deployment of Customer Next Best Action

Webinar: Rapid Deployment of Customer Next Best Action

The webinar has taken place, view the presentation here. Attend this free webinar to learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from...

3 Keys To Success in Customer Next Best Action

Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value. They want to deliver the next best action for each...

Decision Automation Delivers Digital Business

Decision Automation is what makes a business process truly digital. Organizations generally begin by digitizing their data. Then the business process of moving that data through the organization is digitized also. But until the decisions in the process are automated...

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